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Proceedings: apcbss 2015 kuala lumpur

ISBN 978-0-9925622-2-9

Proceedings of the
Asia Pacific Conference on Business and Social Sciences 2015, Kuala Lumpur
(in partnership with The Journal of Developing Areas)

Hotel Grand Seasons, Kuala Lumpur, Malaysia
November 23-24, 2015

All papers were double-blind reviewed to be accepted for the conference.

Editors
Abu N M Wahid
Carmen Reaiche Amaro

© 2015 Australian Academy of Business and Social Sciences

To access any particular paper online, please click on the “All Papers” link below. Then you will have the selection option for a particular “Research Track” to narrow down your search.

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Message from the Conference Chair

Welcome to the Asia-Pacific Conference on Business and Social Sciences (APCBSS) 2015, Kuala Lumpur. The key organiser of the conference is Australian Academy of Business and Social Sciences, which is devoted to high quality research and publication in business and social sciences.

The Academy, founded by a group of Australian academics is based on the belief that excellence in research and publication is the key to benefiting academics, businesses, society and other relevant stakeholders at local, national, regional and international levels. The Academy works with partners throughout the world and builds networks between research and publication, academic and society, the government and private sector, and across diverse interest groups. It organises international conferences in five continents and publishes scholarly research articles in peer reviewed journals and proceedings. The main objective of APCBSS 2015 is to promote and publish ideas which are important for businesses, societies and economies throughout the world.

The Australian Academy of Business and Social Sciences is also proud to be partners with The Journal of Developing Areas. Under the partnership agreement between Tennessee State University and Australian Academy of Business and Social Sciences (AABSS) a number of high quality papers drawn from APCBSS 2015, Kuala Lumpur will be published in the form of Special Issues of The Journal of Developing Areas.

This conference held in Kuala Lumpur, Malaysia in November 2015 is the third gathering of researchers under the banner of the Academy. We welcome researchers from around the world. In this conference, academics from 25 countries representing five continent including North America, Africa, Australia, Europe, The Middle East, The Pacific and Asia have gathered to share their latest research and ideas. Papers presented here in this proceeding cover all areas of business and management as well as a number of other areas in the social sciences. In particular you will find papers discussing recent trends in Economics, Management, Marketing, Accounting and Finance, Political Science, Sociology, Education, Social Business and ICT. All papers presented here have been through a rigorous double blind peer review process ensuring the highest level of academic quality and relevance.

Stephen Boyle, PhD
Dean, Academic Affairs
Division of Business
University of South Australia
Adelaide, SA, Australia

November 20, 2015

Message from the Editor of The Journal of Developing Areas

It is indeed with great pleasure, I am writing this little note. Since I took over as editor of The Journal of Developing Areas (The JDA) in the early 2000s, I have been cherishing a dream, to be actively involved in organising international conferences in partnership with a group like Australian Academy of Business and Social Sciences (AABSS). I am exceedingly pleased that finally my dream has come true.

Today, at this momentous occasion, I have yet another dream that the JDA and AABSS would go a long way shoulder to shoulder upholding the highest standards in partnership, research, and creativity. I am confident that this cooperative initiative would last long and be a perpetual beacon of inspiration for serious academic researchers around the world, especially the youngsters.

I believe, the methodologies and the findings contained in this collection would stimulate and encourage people in the academia and in policy making to be more innovative and productive in the years to come. I wish it to be a great success.

Abu N M Wahid, PhD
Editor, The Journal of Developing Areas
Nashville, TN. USA

November 16, 2015

PROGRAM ACKNOWLEDGEMENTS

CONFERENCE CHAIR
Stephen Boyle – University of South Australia, Australia

PROGRAM ADMINISTRATOR
Ezaz Ahmed – Central Queensland University, Australia

CONFERENCE COMMITTEE
Stephen Boyle – University of South Australia, Australia
Abu N.M. Wahid – Tennessee State University, USA
ABM Abdullah – University of South Australia, Australia
Belayet Hossain - Thompson Rivers University, Canada
Brian D’Netto – Curtin University, Australia
Carmen Reaiche Amaro - University of South Australia, Australia
Ezaz Ahmed – Central Queensland University, Australia
Mohammad Muazzem Hossain - Grant McEwan University, Canada
Wahid Murad – University of South Australia

KEYNOTE SPEAKERS
Normah Omar – Universiti Teknologi MARA, Shah Alam, Malaysia
Michael Segon - Central Queensland University, Melbourne, Australia

PROFESSIONAL WORKSHOP FACILITATOR
Rafiqul Islam Molla – International Islamic University Chittagong, Bangladesh

PROFESSIONAL WORKSHOP DISCUSSANTS
Normah Omar – Universiti Teknologi MARA, Shah Alam, Malaysia
Syed Ferhat Anwar – University of Dhaka, Bangladesh
Stephen Boyle – University of South Australia, Australia
Carmen Reaiche Amaro – University of South Australia, Australia

SESSION CHAIRS
Aryana Satrya – Universitas Indonesia, Indonesia
Awang Yusop Adom - University Putra Malaysia, Malaysia
Azlinzuraini Ahmad - Universiti Malaysia Terengganu, Malaysia
Jamaliah Binti Abdul Majid – Universiti Utara Malaysia, Malaysia
Malik Muhammad Sheheryar Khan – Australian Institute of Business, Australia
Maniam Kaliannan - Nottingham University, Malaysia
Manjit Monga – University of South Australia, Australia
Nattavud Pimpa - RMIT University, Australia
Othman Yong - University Kebangsaan Malaysia, Malaysia
Razali Bin Haron – International Islamic University Malaysia, Malaysia
Roy Wye Leong Khong – Nottingham University, Malaysia
Ruzy Suliza Hashim - University Kebangsaan Malaysia, Malaysia
Simon Watts - University of Newcastle, Australia
Stephen Boyle – University of South Australia, Australia
Suria Zainuddin - University of Malaya, Malaysia
Wahid Murad – University of South Australia, Australia
Xiaowen Tian - Murdoch University, Australia
Zulnaidi Yaacob – Universiti Sains Malaysia, Malaysia

BEST PAPER AWARD COMMITTEE
Stephen Boyle – University of South Australia, Australia
Abu N.M. Wahid – Tennessee State University, USA
Carmen Reaiche Amaro – University of South Australia, Australia
Wahid Murad – University of South Australia, Australia

VENUE AND LOGISTICS
Sebastian Nathan – Grand Seasons Hotel, Malaysia
Wahid Murad – University of South Australia, Australia

ICT AND WEBSITE MANAGEMENT
Khalid Saifullah – Australian Academy of Business and Social Sciences, Australia

PHOTOGRAPY AND VIDEO RECORDING
Wali Ullah – University of South Australia, Australia

APCBSS 2015 KUALA LUMPUR CONFERENCE SPONSORS

The Australian Academy of Business and Social Sciences thanks the following sponsors for making the APCBSS 2015, Kuala Lumpur Conference possible through their generous contributions.